L to television, it appeared, was an immediate success: large and small want to see but the cost for farming families of the time is too high. So how is it done? Simple, they buy the ones that see a little circular ' of money in their trade: the bar of the country or the shop that is almost always the same thing.
We of Ca Pas, the first to borrow to buy the TV - which cost the average pay of a year's work - was the bartender Licinius, who had placed in the room that before his family had used as a dining room. Licinio, a big man, round, with the eternal borsalino a clock in his head and tied with a long gold chain that attracted my admiration, took care of the tavern, while the ' Adelina, his wife, took care to clients of the adjacent shop and, after freeing the few furniture room "TV," he invited all the villagers who wanted to follow the broadcasts, to obtain a chair and 5 pounds.
Already on the first night half the town was there, nailed to watch TV. The housewives had rushed to make dinner and wash the dishes because the 20 and 50, for ten minutes, the program was broadcast from the most beloved Italian families: Carousel , conveyed through advertising or ironic comic sketches that were repeated every evening, as the tales and, therefore, preferred by us children, arrived without seat (but with the pennies), sitting on the ground in front of the small screen.
So at the end of the fifties television was seen as we went to the cinema, commenting, laughing and crying together, passionately.
And slowly Carousel formed the '(un) consciousness of neoconsumatori. While other programs such as The Musicians Mario Riva, Lascia ? Mike Bongiorno, The Festival of San Remo , have shaped our Italian. E 'television that taught us how to speak Italian, she has allowed us to store the edge of the world, yet she made us come with nightmares pictures of disasters, the cold war, political crisis or instability of the pound. Before it, nothing.
For those who want to learn more : the first mechanical television was invented by a Scottish engineer, one John Braird that deposed a patent in 1923. While the first electronic television was invented in 1926 by the Japanese Kenjiro Takayanagi. The first television broadcasts from London in 1932, when the BBC broadcast programs undertaken to regular television.
In Italy the first television trials were held in Turin in 1934 by the Centre EIAR (hereinafter RAI). The first television transmitter (without which it can receive signals) was installed at Monte Mario in Rome in 1939.
With the war Mussolini suspend all broadcasts. It was not until 1949, before starting over. In Italy, the first regular transmission will not begin until January 3, 1954, by the RAI.
Barbara Bertolini 
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